Briscoe

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Briscoe

Status

Ongoing

Description

Briscoes Homeware is a retail store selling a variety of homeware at sometimes heavily discounted prices. It is comparable in size to a medium size discount department store. Many brands are exclusively imported by Briscoes, allowing for such low prices. Briscoes Homeware is the flagship brand of the Group and generates most of the company's revenue. Currently there are 45 stores trading throughout New Zealand. The brand's slogan is "You'll never buy better", referring to Briscoes Homeware's 'Price Promise' that states the store will match and beat by 10% any price found on a stocked item at another retailer.

Starting date

June 15, 2018

Ending date

July 20, 2021

Project Details
ICO Details
Team

Briscoe Group is a New Zealand retail chain. It has 84 stores throughout New Zealand trading under the Briscoes Homeware, Living & Giving, and Rebel Sport nameplates[1].

The Briscoe Group originally started out as the early version of the “Briscoes Homeware” branding. In 1781 the brand was initially founded in Wolverhampton, England and steadily expanded into the British Colonies including Australia & New Zealand.[2] The first New Zealand based Briscoes warehouse and store was established in 1862 on the corner of Princes and Jetty Street in Dunedin, New Zealand. It began life as a retailer aimed at supplying prospecting hardware (including shovels, picks, tents and lanterns).[2]

Raised

$25,500,000

Softcap

$18,000,000

Hardcap

$50,000,000

Core Team
Steven Gonzalez
Founder & CEO
Reginald Wilson
Chief Operational Officer
Walter Perry
Lead Software Developer
Advisory Team
Anne Magee
Michael Rivera
Herman John
Carol Gregory
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